Founded in 1910 in Denver, Colorado, by luggage salesman Jesse Shwayder, Samsonite was originally known as the Shwayder Trunk Manufacturing Company. Shwayder’s namesake company eventually rebranded after the hugely successful release of the now iconic Samsonite suitcase in 1965. The name “Samsonite" was borrowed from Samson, a Biblical figure known for his immense strength. After a tumultuous several years in the early 2000s, Samsonite has enjoyed great success, creating a nationwide luggage conglomerate that includes Hartmann, Tumi, American Tourister, eBags, and other popular travel bag companies.
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